CUSTOMER VALUE DEVELOPMENT: HOW A FRESH PERSPECTIVE ON EMERGING MARKET'S TELECOM ECONOMIES GENERATES 5-15% EBITDA IMPROVEMENT

Dubai, UAE

November 2009

Delta Partners, the leading specialized telecoms advisory and investment firm released its latest White Paper entitled "Customer Value Development: A fresh perspective on emerging market's telecom economics". The paper aims to clarify the importance of Customer Value Development (CVD) in Emerging Markets detailing practices and benefits for operators.

"Customer Value Development is a process that puts rigorous customer data analytics at the core of all major management decisions in a Telecom Operator. It develops a new set of KPIs and operational metrics that fundamentally alter the way operators go about their business" says Adriana Salabert, Head of CVD Unit in Delta Partners.

Operators in emerging markets today deal with major challenges related to declining growth, ARPU pressure (due to multi-SIM behaviour) and rotational churn. Customer Value Development deals with these challenges via leveraging an operator's most unique assets - the data it owns about its customer base. Detailed analysis of these data generates the insights required to optimize various commercial tactics and roll-out highly effective microsegmented marketing campaigns. "Obviously, a range of specific capabilities should be developed to fully unlock the potential of CVD. These relate to people and organization, systems, process and customer understanding, although measurable results can be obtained from the very beginning, regardless of an operator’s starting point" says Rogier Van Driessche, Partner at Delta Partners. "Our experience in over 20 operations in emerging markets has proven that CVD can generate 5-15% EBITDA improvement, with immediate payback" he adds.

For more information on the White Paper please visit www.deltapartnersgroup.com/our_insights/whitepapers

About Delta Partners

Delta Partners is the leading TMT advisory and investment firm in emerging markets. With more than 160 professionals the firm operates across 50 markets in the Middle East, Africa, Eastern Europe and Emerging Asia. Delta Partners provides three synergistic services: management advisory, corporate finance and investments from its offices in the UAE, Bahrain, South Africa, Spain and Singapore. Delta Partners delivers tangible results to its clients and investors through its exclusive sector focus on telecom, media and technology, and a unique approach to services, combining strategic advice and a hands-on pragmatic approach.

For further information please contact:

Mia Mutic
Delta Partners
+971 (4) 369-2999
mmu@deltapartnersgroup.com