ALS Ice Bucket Challenge
When the Ice Bucket Challenge went viral on social media, it was a challenge to stay indifferent to the campaign. Over 17 million short videos were uploaded on social media showing many people pouring ice-cold water on their heads or commentating the Ice Bucket Challenge.
The viral campaign that raised awareness on amyotrophic lateral sclerosis (ALS) spread across the world and become a global phenomenon. The campaign not only raised awareness on ALS and multiplied the donations for the cause, but also showed the incredible power of social media in cause marketing.
Thanks to the referrals of some of our colleagues, the Ice Bucket Challenge also came to Delta Partners and with full enthusiasm we took up the challenge as a team!
Delta Partners Management took part and kindly offered to match any donations made by Delta Partners employees. Donated to an organization focused on ALS research, a total of 5,300 Euro was raised for Dgeneración. This foundation was set up by Jano Galán, a 37-year old man from Barcelona diagnosed with ALS 3 years ago, father of 3 beautiful kids, and an acquaintance to some of our colleagues.
Our CEO Victor Font, managed to spend some time with Jano Galán and his wife and personally handed out our donation to them. They sent out a big thanks to the Delta Partners family and reassured us that our donation would be put to good use.
We are happy to have taken part in the meaningful Ice Bucket Challenge campaign and have met Jano, who is committed to show everyone the meaning of life.
© 2019 Delta Partners.