Delta Partners advises Middle East e-commerce player, Mumzworld, on $20 million fundraising
Delta Partners Corporate Finance Limited, which is part of Delta Partners Group, has acted as financial advisor on a $20 million Series B funding round for Mumzworld, the leading ecommerce platform for mother, baby and child products in the Middle East.
The Series B round attracted investment from Swicorp, Wamda, Tamer Group among other investors and now has been joined by Gulf Islamic Investments. The fundraising will be used to expand Mumzworld’s presence in the region and strengthen their delivery capabilities in Saudi Arabia and other Middle Eastern and North African markets. The funds will also be used to upgrade the company’s technology, new product development and strengthen its management team and workforce.
“There is huge demand for childcare products in the region and Mumzworld is tapping into a market with an unmet need by providing the widest product and content choice for more than 2 million mums with exclusive partnerships with global brands looking for a vertical player to help them penetrate this lucrative market. The investment ensures Mumzworld continues its leading position and key driver in their segment,” said Victor Sunyer, Partner of Delta Partners’ Corporate Finance Business, who advised on the transaction.
Vertical ecommerce players offer a more targeted and relevant proposition than that of the horizontal generalist global giants. In the mother, baby & child vertical, this is essential as parents look for a trusted expert that can source the widest variety and highest quality of products for their most loved ones.
The Dubai-based company has been named by Forbes as one of the top 10 innovators in the region and is one of the top 50 most admired companies in the region by Arabian Business.
“We are delighted to welcome Gulf Islamic Investments as an investor in Mumzworld, we continue to see very strong growth in our business, and value-added investors will be needed for the next phases of growth as we anchor our leadership in our vertical and pave the way for further expansion and innovation in this segment,” said Mumzworld founder and Chief Executive Officer, Mona Ataya.
Delta Partners is the leading Advisory and Investment firm specialized in Telecoms, Media and Technology (TMT) with offices in the United States of America, Asia, the Middle East, Africa and Europe. We partner with global and regional telecom providers, digital players, other TMT clients and our investors to help them address their most challenging strategic issues.
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